SubscriberWrites: Uncovering the masks of the influencer in the Tamil internet community

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MeIn the past, the Internet had one major trend per week. Now, it has four or five successful chapters in a week. This rapid cycle is dangerous, because any scandal can quickly be covered by the next conflict. For example, the social media was abuzz for days over South Indian Oviya’s lucky video and his response to the match. But the scene quickly changed and Nandakumar, a YouTuber popularly known as ‘PC Doc Nanda,’ became the talk of the Tamil Internet Society.

Nandakumar runs the successful YouTube channel ‘@A2DChannel’ with 1.77 million subscribers. His expertise lies in explaining technical problems in funny ways, often using memes featuring famous players like. They have died and Madurai Muthu. Behind the scenes, Nanda works with a team that manages content and develops his brand ‘PC Factory’ which creates custom PCs for users especially Youtubers and influencers. His influence extends beyond YouTube personalities like Vijay Antony and GV Prakash promote their videos on its channel, highlighting Nanda’s rise as a technology influencer and his integration into major entertainment projects.

However, Nanda’s ascension hit a roadblock when YouTuber Jason Samuel posted a 25 min video showing the allegations against him. Nanda used to say, “This video is sponsored by Cdkeylabs.com” in his videos. Jason’s video revealed that the company, which Nanda had been advertising for months, was owned by Nanda himself. Although it is not uncommon for businesses to operate under different names. But the problem was that ‘Cdkeylabs.com’ claimed to sell official software keys. Such actions not only violate the law but also reflect the trust of Nanda’s millions of followers. Netizens responded angrily: “You expose other people’s corruption, what about yours?”

This attitude reveals a common tendency, by questioning the moral authority of others while ignoring the causes. Our Indian society has a habit of assessing the credibility of those who call it wrong. If a ‘Holy’ person can point out the faults of others it means, no one can speak. The real question is, should we criticize someone like Nanda, if for what reason?

Critics argue that as a YouTuber with such an advantage, Nanda should not mislead millions of viewers. The case against him raises concerns about the example that will be set for future leaders. His performance reflects some of the controversy surrounding social media. Actors like Peter K, Mabu Crush, Prankster Rahul, Amala Shaji, Amritha Shaji, Dayalu Designs aka ‘Taylor Akka’ and Actresses like Nidhi Agerwal, Iswarya MenonDeepa Balu and others faced the challenge of accepting questionable facts, which led to real life consequences. Reports show that, from 2017 to 2021, seven people in Tamil Nadu committed suicide due to the violence that was promoted by the people who promoted it.Indian Express). By 2023, this number has risen to 38 (live). Despite such terrible statistics, celebrities love it Sarah Kumar continue to accept online rummy platforms.

In fact, Nanda’s involvement in Amala Shaji’s venture proves the dangers of power advertising. Amala, who has an impressive following of millions of followers, is promoting fraudulent ways to earn money through her social media. People who believed in him lost a lot of money, and some thought of suicide. When confronted by him, Amala responded with a harsh response, which added to the damage. Nanda’s video exposing his wrongdoings has been viewed by more than a million people, yet the number of his followers has only grown. This phenomenon shows the contradictory behavior of people who oppose but continue to support such influencers.

The lack of enforcement of cybercrime laws in India and the high number of pending cases provide ample scope for such people to operate. In this era, influencers like Amala take advantage of the legal system, remove evidence while moving their fraud to platforms like WhatsApp. With more than 9 million followers on WhatsApp, they promote fraud through voice messages, deleting them after a while to avoid detection.

The temporary memory of the Internet allows such statistics to be retrieved without damage. People’s tendency to forget ensures that the scandals are temporary, giving leaders the confidence to repeat their mistakes. When one fad disappears, another takes its place, resulting in people taking advantage of a limited amount of people’s time, and most people don’t see the benefits.

This method has created an environment where mistakes are made. Actors and actresses who are caught up in the scandals see their followers counting up instead of down. Public indifference only grows, eroding trust in honesty and fostering a self-centered, discontented generation.

Tomorrow, another image like Nanda or Amala Shaji will emerge, and the cycle will continue. Memes and criticisms will appear, which will be forgotten when the next chaos comes. Acknowledging these mistakes without proper accountability only breeds a generation that sees failure as an acceptable means of success. If we fail to protect ourselves and ensure that the outcome is positive, we allow this deception to continue, fostering a culture of murderous greed.

These pieces are being published as received – not edited/checked by ThePrint

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